Global Water Softeners Market to Reach USD 5109.73 Million by 2031, Driven by Strategic Acquisitions and New Product Launches

July 5, 2024 — The global Water Softeners Market, valued at USD 2841.69 million in 2023, is projected to expand to USD 5109.73 million by 2031, exhibiting a Compound Annual Growth Rate (CAGR) of 7.61% during the forecast period from 2024 to 2031, according to MarketsGlob.

Several strategic developments have been pivotal in shaping the market dynamics:

  • September 2017: A. O. Smith Corporation strengthened its market position by acquiring Hague Quality Water International, an Ohio-based water softener company, for $44.5 million in cash, with an additional potential earn-out of up to $2 million based on revenue growth over the subsequent two years. This acquisition, at approximately eight times EBITDA, underscores A. O. Smith’s commitment to expanding its portfolio in water treatment solutions.
  • July 2021: A. O. Smith further enhanced its water treatment capabilities by acquiring Master Water Conditioning Corporation, a Pennsylvania-based company. Although the transaction details were not disclosed, this acquisition complements A. O. Smith’s previous acquisitions, including Aquasana in 2016, bolstering its market presence.
  • December 2023: Culligan announced the acquisition of nearly all of Primo Water Corporation’s businesses in Europe, the Middle East, and Africa (EMEA), excluding operations in the United Kingdom, Portugal, and Israel. This strategic move, completed on December 29, 2023, enables Culligan to expand its footprint in 12 countries and penetrate new markets in Poland, Latvia, Lithuania, and Estonia.
  • March 2023: Canature Environmental Products launched the Canature Aquasana Whole House Water Softener, a cost-effective water softening system designed to offer a more affordable solution compared to previous models.

Market Coverage

The comprehensive market analysis by MarketsGlob covers key companies such as Ecowater Systems, Culligan, BWT, Haier (GE), Whirlpool Corporation, 3M, A. O. Smith, Coway, Canature Environmental Products Co. Ltd, Kinetico, Harvey Water Softeners, Aquasana, and Kenmore. The market segments include:

  • Types: Salt-Based Water Softeners, Salt-Free Water Softeners
  • Applications: Residential, Industrial, Commercial
  • Sales Channels: Direct Channel, Distribution Channel
  • Regions: North America, Europe, Asia-Pacific, South America, Middle East, and Africa

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