The global Sweet Potato Market has shown remarkable growth in recent years, reaching USD 35,891 million in 2024. According to MarketsGlob, the market is projected to expand further, reaching USD 54,683.60 million by 2031, registering a compound annual growth rate (CAGR) of 6.2% during 2025–2031.
Sweet potatoes are nutrient-rich root vegetables known for their natural sweetness, vibrant color, and high levels of fiber, vitamins A and C, potassium, and antioxidants. They are consumed globally and play an important role in ensuring food security, supporting food manufacturing, and serving as feed and industrial raw materials. Their versatility allows them to be processed into chips, fries, flour, starch, beverages, and other value-added products, making them a cornerstone of both household and commercial food applications.
Key Market Highlights
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Rising consumer preference for nutrient-dense and gluten-free foods.
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Expanding applications in snack foods, bakery items, and beverages.
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Rapid industrial use in bioenergy and animal feed.
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Increasing export opportunities across Asia-Pacific, North America, and Europe.
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Continued innovation in processing and packaging technologies.
The demand for sweet potatoes is increasing as consumers become more health-conscious and seek natural alternatives to refined carbohydrates. Moreover, food processors are actively integrating sweet potato-based ingredients into functional food and beverage formulations, further stimulating market demand.
Recent Developments and Industry Movements (2024–2025)
The Sweet Potato Market has seen notable developments through strategic expansions, trade initiatives, and product innovation among key global players:
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Zgganshu introduced new high-yield sweet potato varieties aimed at enhancing starch output and improving drought resistance.
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FAO (Food and Agriculture Organization) supported agricultural programs in Africa and Southeast Asia to improve sustainable sweet potato farming practices.
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China Custom reported a sharp rise in export volumes of processed sweet potato products to the U.S. and Europe in 2024.
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Societe collaborated with local cooperatives in West Africa to establish sweet potato starch processing units, strengthening regional trade networks.
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Uncomtrade highlighted an increase in interregional trade, especially in dehydrated and powdered sweet potato forms.
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Zauba and CBP observed heightened import activities for sweet potato-based snack ingredients in the Indian and North American markets.
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NBS (National Bureau of Statistics, China) reported record production levels in 2024, driven by favorable climate and increased domestic consumption.
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Tradingeconomics indicated steady price stabilization, with improved trade balances across major producing regions.
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Dashboard launched a data-driven analytics tool for monitoring sweet potato supply chain performance and trade flow.
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Zzys and Mof (Ministry of Finance) in China jointly funded research on increasing industrial processing efficiency for sweet potato starch and syrup.
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Fara (Forum for Agricultural Research in Africa) initiated a project to promote sweet potato seed innovation to support local farmers.
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Croptrust continued to preserve genetic diversity of sweet potato varieties to ensure long-term sustainability and resilience against climate challenges.
These activities indicate a strong push toward sustainability, value addition, and regional expansion, shaping the next phase of growth in the global sweet potato market.
Market Segmentation Insights
Product Type
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Hannah Sweet Potatoes – Popular in North America for their creamy texture and use in baked dishes.
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Japanese Sweet Potatoes – Gaining popularity globally due to their naturally sweet flavor and vibrant purple skin.
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Jewel Sweet Potatoes – Widely grown for commercial food processing applications.
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Stokes Purple Sweet Potatoes – Increasingly used in gourmet and functional food segments for their antioxidant properties.
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Garnet Sweet Potatoes – Commonly preferred for both household consumption and processed foods.
Applications
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Commercial Food Industry – Including snacks, fries, beverages, baby food, and bakery products.
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Home Food – Consumed as a healthy staple or ingredient in traditional dishes.
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Feed Industry – Used in animal nutrition and feed production.
Sales Channel
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Direct Channel – Large-scale buyers such as food manufacturers and industrial processors.
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Distribution Channel – Retailers, wholesalers, and online distributors catering to consumers.
Regional Outlook
The Asia-Pacific region dominates the sweet potato market, driven by high production in China, Japan, and India, where the vegetable is a traditional dietary staple. North America is witnessing growing adoption due to the increasing popularity of plant-based and functional foods, while Europe shows strong potential for expansion in organic and gluten-free segments.
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North America: Rising consumption in health-focused diets and food innovations.
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Europe: Demand for clean-label, natural ingredients continues to rise.
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Asia-Pacific: Largest producer and exporter, led by China and Southeast Asia.
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South America: Growing potential in processed food exports.
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Middle East & Africa: Increasing government support for sustainable crop cultivation.
Market Drivers
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Health and Wellness Trends: Sweet potatoes are rich in antioxidants and nutrients, making them a popular choice among consumers seeking healthy, plant-based foods.
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Food Industry Diversification: The rise of gluten-free, natural, and organic food categories is fueling the inclusion of sweet potato derivatives.
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Technological Advancements: Improved storage, dehydration, and processing technologies enhance product shelf life and usability.
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Government Support: Programs encouraging crop diversification and export promotion are aiding market expansion.
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Sustainability and Food Security: Sweet potatoes contribute to sustainable farming systems and resilient food supply chains.
The sweet potato market is expected to maintain steady growth through 2031 as innovation, health awareness, and sustainability continue to drive consumer demand. Industry leaders are expected to invest further in processing infrastructure, new product launches, and agricultural research, ensuring a stronger presence across global markets.
With rising global consumption and trade expansion, the sweet potato market’s outlook remains optimistic, signaling opportunities for both large corporations and local producers.
